Despite their different career, Peachoo Datwani (of Indian origin) and Roy Krejberg (born in Denmark), have created their brand in 2004. They like to mix references, styles and codes. They have an architectural approach to the construction of clothes. Traditional couture techniques are combined with sharp cutting to obtain a very personal style built-up of contrasting volumes and proportions. The interplay of shape and fabric, technology combined with ancient handcrafted skills are instrinsic values, common to all their collections.