Fr / En

totem fashion

Ground Zero FW14-15

Ground Zero FW14-15

GROUND-ZERO, known for their bold and unique graphic prints that intersect with clean, irregular-cut silhouettes presents their new collection with artwork prints based on a revival and distortion by social media of their childhood cartoons and the digital age.
Distorted check patterns are translated onto matte neoprene for a contemporary take on fabrication, as well as their graphic prints are transformed as it surfaced on wool texture, resulting metaphorically as the colour fades, the memory is restored with something new. Reflective and light fabrics such as satin and silk are enhanced as panels for the bold and heavier materials; wool, neoprene and leather. Contrasting colours are sweet in ivory, citrus and cucumber, in playful silhouettes where side seams and hems are shaped forward.
Footwear collaboration with Youngwon Kim, shoe designer created four unique pairs, heels and boots that portrays the edge and sculpture of beauty.
For FW14 collection, GROUND-ZERO reveals the fragmentation of their memories, playfully combined to create a new collage of imagery which are collected from the past, applied with modern techniques that captures the moment, and followed by the finished ensembles which represents the future.