PACO RABANNE LAUNCHES PACO BY A NEW PLACE OF DISCOVERY AND EXPERIMENTATION http://pacoby.tumblr.com
Paris, April 25, 2012 The House of Paco Rabanne announces the launch of Paco By, a new Fashion forum on social media. Found at the address PacoBy.Tumblr.com, the aim of this community-based site is to allow as many people as possible to discover the House from a different perspective. Designed like an inspiration book created in part by guests – photographers, illustrators and bloggers, Paco By... a miscellany of thoughts & impressions offers a visual and personal stroll through the heart of the brand. With Paco By, Paco Rabanne is the first French fashion house present on Tumblr. The Paco By platform is structured into four sections: Genesis, Confidences, Fashion Now and Lifestyle. We discover the House’s heritage and behind-the-scenes peeks at the shows, along with studio life and the latest news from Paco Rabanne Fashion. Paco By already counts 50 articles that can be exclusively seen on Paco By. TOTEM PARIS Paco Rabanne Press - Head Office Sébastien de Brito sebastien@totemfashion.com +33 1 49 23 79 79 — YKONE Social Media Agency Olivier Billon olivier@ykone.com +33 1 75 77 64 80		Tumblr, a collaborative platform There is a good reason why Paco Rabanne has chosen to create its blog on Tumblr. For Cécile Derein-Pozzi, Communications Director for Paco Rabanne Fashion: “It is an open and community-based platform brought to life by people who use it to share fabulous images. Tumblr offers very inspiring content and a mode of expression that is simple and intimate yet avant-garde, which corresponds to our brand.” Paco Rabanne has entrusted its pen to Mathieu Lebreton, Editor-in-chief of Materialiste and Ykone, who also calls on a network of guest contributors, such as the photographer Anne Combaz, the English blogger Park & Cube, the illustrator and blogger Le Modalogue, and star blogger Betty Autier, whose photo taken for Paco By has been reblogged almost 300 times on Tumblr. A theme a month Its Beta version was put online in time for Paris fashion week last October and this year Paco By is offering us a monthly themed event. In this respect, in April Paco By will be presenting a retrospective of vintage dresses, while the month of May will be devoted to the major Paco Rabanne muses from the seventies.